16 Technical SEO Checklist in India 2023 2024

Business companies have great impact to serve a wide range of customers within the country and outside country. But to reach those potential customers website are essential in this competitive world. Just a website cannot serve the purpose of delivering leads and traffic to business. Here SEO friendly website optimization plays a vital role to make your website stand out in search engines among competitors. Developing website thus requires some technical SEO checklists to be followed and recommended by SEO experts to improve visibility in India.

Implementing SEO tactics and strategies during website design and development is crucial for websites to be favorable for search engine bots to crawl. In order to make a website more visible on search engines like Google, Bing, Yandex, Duckduckgo, Aol, Yahoo and others, search engine optimization technical practices is carried out on the website. More visitors could find your business website via improved search engine page rankings. Engagement outcomes improves in website by applying SEO technical practices with relevant search keywords and target locations for relevant pages of a business website. Technical SEO practices involves all the development and design activities performed on the website to make it favorable for the crawlers of search engines. Based on implementation and test results sorted out some of the best Technical SEO checklist helpful for developing website for

Who can benefit from the technical SEO checklist in India 2023 2024?

Website designers and developers
Business website owners
SEO learners and trainees.
Personal or Individual website owners
Bloggers
Article or Guest posting learners
Website design and development companies
Freelance web designers and developers

Best Technical SEO Checklist in India for Website Optimization 2023 2024

1. Keyword optimized URL structure

optimized URL structuring technical SEO checklist india

Keyword optimized URLs of website pages adds the SEO value for website focusing services or product content topics. Sometimes we can witness some website developers using numbers and ids as for URLs. These are not best suited for the website’s long run and also does not promote SEO values of the pages. It is recommended to use URL structure of the format where page topic or keywords are present. In terms of local SEO it is recommended to also add locations along with page topic keywords to improve visibility at the target locations.

2. Using optimized images

Image optimization technical seo checklist india

During website design and development choosing the compressed images and image formats are always recommended technical SEO practices. Image sizes less than 100 kb is the most preferable choice and recommended image formats are WebP and JPG formats. Compressed images even for icons and theme designs can significantly improve the website page loading speeds. As per new search algorithm and test results websites with better page performances ranks higher than slow loading pages. So when the image sizes is reduced less time taken for page loading. When the website loads faster the bounce rate of consumer is also reduced.

Image optimization with giving keywords in image filenames also add up the SEO values of the particular content page. It is recommended to give page topic based keywords to image filenames. When the image is added in website it should also be given ALT name that describes the images. Also make sure the width and height of the images in website are optimized, restructured, compatible and aligned to various devices such as smartphones, tablets, desktops etc.

3. Content structuring

Content structuring technical seo checklist india

Content has to be structured with proper headings given with header tags like h1, h2, h3, h4 as per content topic values. Most importantly content has to be structured in such a way that they are easily readable, compatible and aligned to various device screens. The content font size and style should be easily readable for all aged peoples.

4. Internal links

Internal links technical seo checklist india

Link reference to other web pages of website improves search crawlers to easily identify and crawl other pages of a website. This adds up the SEO values and also allows users also to navigate to other pages of the websites easily. Internal links can be given as content anchor text, hyperlinks or in side menu structures, footers etc.

5. Mobile friendly optimization

Mobile friendly optimization technical seo checklist india

Make sure the mobile version of the website is compatible and aligned with various types of devices. Check mobile friendly test on https://search.google.com/test/mobile-friendly for consistency and integrity of website. Sometimes the image or theme designs may not align or compatible with certain mobile screens. This has to be fixed as it adds up the values of SEO of a website. As the majority of online users are mobile users make sure your website is mobile friendly and loads faster. Test the website on various mobile devices to improve it’s consistency and alignment.

6. 301 Redirecting every URL versions formats to single target URL version

301 Redirection of URL versions technical seo checklist india

A URL may have different versions such as

htttp://www.domain.com/hello.html
http://domain.com/hello.html
https://www.domain.com/hello.html
htttps://domain.com/hello.html

All these URLs show the same page content and google consider it as separate pages with different links. According to google crawlers these are duplicate pages with same content and may index any of these URL versions. So it is recommended to redirect all version of a URL to one final target URL versions. If the URL has https version that would be the recommended target URL version to be redirected. When search crawlers are redirected to one final URL that particular version will be indexed on search engines. If redirection not done multiple version of same content page may get indexed and may receive duplicate page penalties.

7. Adding Sitemap.xml file

A sitemap.xml file contains all the website page link that needed to be crawled and indexed by the search engine bots. You can generate sitemap.xml file from https://www.xml-sitemaps.com and add it to the root directory of the website. The existence of sitemap.xml can checked by going to the website URL format such as www.domain.com/sitemap.xml. By adding the sitmap.xml file helps the crawlers to easily identify all the page links of the website to easily crawl and index. It also speeds up the the fast indexing and crawling of website pages.

8. Meta tags optimization

Meta tags optimization technical seo checklist india

Give right meta title and description for pages according to the content topic and search value keywords highly affects page visibility in search engines. Meta title specifies the short title about the content page with keywords having better search. Meta description specifies a 156 words description about the pages content topic, features, specialties etc.

Meta title can be accepted by giving title in title tags <title>…….</title> in the head tags of a page.

Meta description can be given for page by giving description tags <meta name=”description” content=”…………..”/>

9. Page speed optimization

Page speed optimization technical seo checklist india

As per new search algorithm page speed is one of the important factor for SEO rankings. Website with better loading speed have predominantly higher page ranks rather than slow responding pages. Testing page speed on page speed test tools like https://pagespeed.web.dev/, GTmetrix helps to identify the issues that affects the page speeds both in mobile and desktop version of the website. Most common practices that can be done as per suggestions given tools are to minify JavaScript files and compress script files to improve page loading speeds. Reduce and compress images, choose better web server hosting’s are some of the other practices.

10. Check and fix Broken links

fix Broken links technical seo checklist india

During development stages the chances of occurrence of broken links are higher. This can adversely affect the websites quality, integrity and consistency in many ways. When broken links are found by users or crawlers bounce rate becomes higher which in turn can hurt the way search engine looks at your pages.

11. W3C standards for code errors

W3C Standards Code technical seo checklist india

When developing websites another main issues that demotes standard SEO values are non optimized codes that causes errors or bugs. When the coding standards are not met as per W3C standards, the page errors, bugs and loading issues can occur. This can predominantly reduce the website integrity and consistency values. Pages crawled with errors or loading issues are thus in terms of SEO are subject to poor ranking in search engines. Search algorithm always tend to provide pages that are more secure, consistent and follow efficient coding practices in search, rather than poorly coded slow or error pages.

12. Custom 404 pages

Custom 404 page technical seo checklist india

When user reaches to a state where the website status shows 404 the user tends to leave the website. So the bounce rate of website users also increases. When a user leaves a website early the search algorithm learns it and try to provide alternate other website pages. So automatically a website loses it’s position in search results. In order to prevent this it is always recommended to build custom 404 page that consists of other website page links. This helps to drive users to other pages and thus also reduces the bounce rate.

13. Breadcrumbs

Breadcrumbs technical seo checklist india

Breadcrumbs are type of navigational links given at pages for easy navigation to the site web page hierarchy. A page’s position in the site hierarchy is shown via a breadcrumb trail, which may aid users in understanding and effectively navigating a site. Breadcrumbs are used to enhance crawlability and user experience. By beginning at the final breadcrumb in the breadcrumb trail, a user can move up the site hierarchy one level at a time.

14. Canonical URL

Canonical URL technical seo checklist india

Canonical URL can be specified for web pages to inform the web crawlers of search engines which version of a URL you want to appear in search results. Duplicate content can be a big problem for SEO. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs. Canonical URL can be given in the format such as

15. Robots.txt

Robots.txt technical seo checklist india

A robots.txt file instructs search engine crawlers what pages to be crawled and indexed for a website. We can also specify what pages are not to be indexed and crawled. Duplicate pages created in a website can be blocked by this method by specifying the intended duplicate page URL. Robots.txt file can be given in the format such as www.domain.com/robots.txt uploaded to the website root directory.

16 . HTTPS Protocol

HTTPS Protocol technical seo checklist india

Since google search algorithm tries to serve search results pages that are more secure for the user, using https is the most widely used practice as website SEO add on. The most obvious benefit of upgrading to HTTPS is improved rankings. Google has confirmed that sites using HTTPS receive a very small ranking benefit.

The above listed Technical SEO checklist are some of the best and basic practices that can be used to make initial website SEO boost. But there are also some other practices that can performed by SEO specialists and experts such as structured data, link building that boost the website ranking higher in search results. Cumulative SEO practices and strategies results for developing an SEO friendly website that dominates the search engine results pages. Consult best SEO specialist for improving your SEO metrics values for your websites such as Domain authority (DA). Page authority (PA), Backlinks, Domain ratings, page speeds and more for long term results.

Consult SEO specialist in India at https://www.linkedin.com/in/victor-thomas-b75412175/